Customer expectations are formed on the basis of pre-purchase information, and commercial success is achieved when performance exceeds expectations. Satisfaction is achieved when the obtained performance of the tourist service meets or exceeds expectations. Namely, successful marketing in tourism means offering greater value than the competition, as well as customer satisfaction. In such conditions, the importance of marketing information systems for adequate management of relationship marketing in tourism is increasing.
Special emphasis is placed on the current conditions in which the world economy and tourism find themselves, which are significantly determined by the spread of the COVID 19 pandemic and the digitalization of business.
The paper investigates the possibilities and scope of the impact of marketing information systems on future tourist trends.
0 kommentar(er)
